In An Online Minute, The Social World is Pulsing The digital world is vast, and the amount and quality of information exchanged between people each minute can boggle the mind. A recent roundup of statistics caught our attention, as it signals significant behavioral trends that marketers and online brands should be aware of in trying […]

Framework Alert! Identify With Your Target Audience Using This Powerful Tool Every marketer’s deepest hope is to address target customers in a way that feels relevant, useful, and personal. Speaking to their emotions, pain points, and desires creates a more meaningful impression and indicates that you can offer them legitimate value. How can they do this? Enter the value proposition canvas, a tool that helps businesses […]

The Space Between Transactions and Marketing is Just a Test Away Are you learning from and with your target customers as they engage with your digital content? If not – it’s never too late to launch simple A/B tests and discover more about what customers want. Perhaps you can find ways to tweak site configurations […]

Human-Centered Marketing Needs to Center Aspirational Human Experiences Digital marketing has many layers – it requires technical prowess, the ability to keep up with cultural and technical trends, data analysis, and, of course, content generation. At its heart, marketing is about appealing to human impulses and responding to people’s unmet needs. Done well, human-centric marketing can have […]