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The Power of a Good Old Fashioned Warm Handshake in Real Estate

December 22, 2022
in Marketing
Richard Bergér

Why Homebuilders Should Embrace a Hybrid Approach to Marketing At what point is a tried-and-true marketing technique ready to be retired? In the business of homebuilding, some tricks of the trade hold their merit – but they are worth tweaking to increase their value. For many builders, the sales arm of the business comes with heavy […]

Get Inspired By Some Marketing Successes

December 20, 2022
in Marketing
Richard Bergér

Four Ways to Change Your Perspective About How to Win at Marketing Growth marketing takes skill, practice, and luck – done well, it will drive extraordinary change for your organization. Here are a few best practices that shed light on what is possible in the marketing world and the impact your marketing can have outside of your […]

How To Think About Marketing to Disparate Audiences

December 9, 2022
in Marketing
Richard Bergér

Acknowledging Your Diverse Customer Segments is a First Step in Effective Campaigns Acknowledging Your Diverse Customer Segments is a First Step in Effective Campaigns In case anyone needed it, the U.S.’ most recent election cycle was a prominent reminder that we live in a deeply divided society. Further, digital spaces are where much of […]

Top of Mind: Marketing Challenges That Are Bound To Hit Hard in 2023

December 7, 2022
in Marketing
Richard Bergér

New Year, New Horizon for Marketing In the digital marketing world, no two days are alike – and with 2023 just around the corner, we’re seeing that no two years are synonymous. Digital services and campaigns move fast. The infrastructure is constantly shifting, priorities are fluid, and the algorithmic powers that undergird much of today’s […]

B2B Marketers, How Do You Select the Best Marketing Software?

Key Reasons Why Marketing Tech is Evolving Marketers today do far more than generate and oversee content creation. In the B2B space, marketing technology is the most important initiative – and likely the greatest expense – businesses must work with. Marketing executives rely on various software products to understand and navigate privacy regulations, automate their analytics, justify […]

Is There a Limit to How Authentic Your Marketing Should Be?

November 15, 2022
in Marketing
Richard Bergér

Is It Better to Appear Authentic or Professional in Your Marketing? Is there a founder, influencer, or namesake at the center of your brand? If so, you’ve probably heard the advice, again and again, to “be authentic” in your content marketing and social media. But perhaps the human behind your brand is camera-shy, or it […]

A Marketer’s Guide to Adapting to Inflation

September 1, 2022
in Marketing
Richard Bergér

How Will Your Brand Shift the Narrative Around Rising Costs? Inflation seems to be on the tip of everyone’s tongue these days. Prices are up on products and services of all sorts around the world, yet consumers are feeling less confident in their purchases than in previous years. The best response for capable marketers will […]

How Do Customers’ Values Inform Their Decisions?

August 4, 2022
in Marketing
Richard Bergér

When and How to Dial In on Values-Based Marketing The idea of supporting values-aligned brands and “voting with your wallet” has been a steady undercurrent of a culture where political and moral views are at the forefront of so much of the content we consume. But how much does values-driven decision-making actually impact consumer behavior? Recent […]

How to Communicate Your Brand’s Value Proposition Throughout Your Digital Ecosystem

July 21, 2022
in Marketing
Richard Bergér

How Well Do You Understand Your Brand’s Perceived Value? I’m a fan of this adage: value that is not perceived will not be received. In other words, if a brand fails to increase its perceived value or value proposition, it is unlikely that customers will be able to fully enjoy what you have to offer. When […]

How To Optimize Your Healthcare Business’ Web Presence

June 7, 2022
in Healthcare, Marketing
Richard Bergér

Low-cost, Long-term Marketing Strategies for Healthcare Organizations If you’re like most healthcare businesses, you likely prioritize patient care over marketing. If that’s the case, I have good news for you: there is a suite of low-cost practices that are relatively low-lift and can still have a big impact on your business. Read on for the marketing […]

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